Since: A Handwritten Script Font That Makes Your Brand Feel Human
It was a Tuesday morning—coffee half gone, sticky notes everywhere—and I was staring at the label draft for my small-batch soy candles. The design looked clean, but something felt off. Too stiff. Too generic. Like it belonged to anyone, not me. That’s when I remembered a tip from a fellow maker: sometimes the biggest brand upgrade isn’t a new logo or a full rebrand—it’s choosing the right script font. That’s how I found Since.
Since is a handwritten script font that feels like it was drawn with care—not rushed, not overly ornate, just warmly intentional. Every letter carries gentle variation, subtle flourishes, and natural rhythm, like real handwriting done with ink and confidence. It’s elegant without being fussy, personal without feeling childish. As a small business owner who designs most of my own packaging, social posts, and print materials, I needed a script font that could do more than look pretty—it had to feel like my voice on the page.
I started using Since across everyday touchpoints: the “hand-poured” line on candle jars, the “thank you” note tucked into orders, the header on my Instagram Story templates, even the chalkboard-style menu board at my weekend pop-up stall. What surprised me wasn’t just how beautiful it looked—but how consistent it made everything feel. Before, my branding bounced between three different fonts (a free download here, a trial version there), and customers told me my shop “felt lovely but hard to picture all in one place.” With Since, suddenly there was a through-line—a soft, confident, handmade energy that tied it all together.
This font shines brightest in short, meaningful moments: your logo lockup, the tagline on a product sticker, the title on a café menu, the headline in an email newsletter, or the “new” badge on a website banner. It’s designed as a display font—not meant for long paragraphs or tiny ingredient lists—but perfect for drawing attention, building warmth, and inviting connection. On printed packaging, it holds up beautifully at 14–24 pt. On mobile screens, it stays legible in headers and banners, especially when paired with generous spacing and a high-contrast background.
One thing I learned fast: Since works best when it has breathing room. I pair it with a clean, friendly sans serif—like Montserrat or Inter—for body text, pricing, or fine print. That combo gives me elegance *and* clarity. For a beauty brand or boutique label, try pairing it with a refined serif like Playfair Display for a quiet luxury feel. And if you’re layering multiple scripts (say, for a wedding invitation suite or seasonal promo), keep Since as the hero—it’s expressive enough to carry the message while staying grounded.
As part of the Script Amp collection, Since comes with thoughtful extras: alternate characters, contextual ligatures, and OpenType features that make words flow more naturally—like turning “the” or “and” into smoother, connected forms. It supports English, French, Spanish, Portuguese, German, Italian, and Dutch, which matters when you’re selling online or shipping internationally. And yes—I double-checked the license before printing it on 500+ candle labels and uploading it to Canva templates for clients. It’s a commercial font, fully cleared for product packaging, digital ads, merch, and client work.
Typography might sound like a detail, but it’s one of the first things people absorb—before they read your tagline, before they click “add to cart,” before they decide whether your brand feels trustworthy or throwaway. Since helped me shift from “cute but forgettable” to “thoughtful and memorable.” Customers now comment on how “cohesive” my shop feels—even though I haven’t changed my colors or photography. They just sense the care in the details.
Real talk: I didn’t overhaul my entire brand identity to get here. I simply swapped out two fonts—replaced a stiff script on my business cards and a mismatched heading font on my Shopify homepage—with Since. That one change created visual harmony across my website, Instagram feed, order confirmation emails, and even my handwritten thank-you cards (yes—I trace the letters onto cardstock sometimes). It’s become my go-to for anything that needs to say, “This was made with intention.”
If you're updating a bakery box, refining a skincare label, designing a café menu, or building a cohesive set of social media graphics, Since fits quietly but powerfully into your workflow. It’s not flashy—it’s faithful. Not trendy—it’s timeless enough to grow with you. And as a font in the Fonts category built for real creators, it delivers professional polish without demanding design expertise.
So next time you’re tweaking a label, refreshing a template, or wondering why your visuals don’t quite land—consider the quiet power of a well-chosen script. For me, that choice was Since. And honestly? It still makes me smile every time I type “hello” and watch the letters connect, just right.
